Get to know me
Professionally
Seasoned global executive with 20+ years of leadership across SaaS, travel technology, media, telecommunications, international education, and luxury hospitality. I operate at the C-suite and board level as a Chief Commercial / Chief Marketing Officer, with a track record of growth, large-scale P&L ownership, and transformation across APAC, the Middle East and Europe.
Based in Dubai, I specialise in scaling technology-enabled, subscription-based (SaaS) and marketplace businesses—aligning product, sales, marketing and operations to deliver sustainable revenue, margin expansion and enterprise value. I have led complex transformations for both high-growth scale-ups and global multinationals, integrating data, AI and digital platforms to redesign the customer lifecycle, unlock new revenue streams and elevate unit economics.
Known as a decisive yet collaborative leader, I bring multicultural experience, strong boardroom presence and the ability to unite cross-functional teams around a clear strategic agenda. Fluent in multiple languages and comfortable navigating complex stakeholder environments, I work effectively with founders, investors, and government or sovereign stakeholders to shape strategy, de-risk execution and deliver measurable results.
Personally
I was born and raised in Malta and now call Dubai home, after living in eight countries across Europe, Asia and the Middle East. That journey hasn’t just filled my passport – it’s shaped my outlook on life. Moving between cultures has made me naturally curious, open-minded and comfortable around very different people and perspectives. I love the feeling of landing somewhere new, learning how things work, and slowly turning unfamiliar places into home.
I’m happiest near the water, and the sea has been a constant thread through all those moves. Swimming is my reset button – it’s where I recharge, think clearly and make space for whatever comes next. Travel and wine are two other passions: discovering new cities, local neighbourhoods, and a good glass of something regional is my idea of a perfect day off. I enjoy the small rituals around those moments as much as the big adventures.
I’m also an avid reader with a particular interest in business, personal growth and anything that helps me understand people better. To balance that out, I am a fully committed Harlan Coben fan—I’ve read every single book he’s written. Between travel, the books and the constant learning, I try to approach life with a mix of curiosity, humour and the belief that you can always reinvent the next chapter.