Get to know me
Professionally
Seasoned global executive with 20+ years of leadership across SaaS, travel technology, media, telecommunications, international education, and luxury hospitality. I operate at the C‑suite and board level as a Chief Commercial / Chief Marketing Officer, with a track record of growth, large‑scale P&L ownership, and transformation across APAC, the Middle East, and Europe.
Based in Dubai, I specialise in scaling technology‑enabled, subscription‑based (SaaS) and marketplace businesses, aligning product, sales, marketing, and operations to deliver sustainable revenue, margin expansion, and enterprise value. I’ve led complex transformations for both high‑growth scale‑ups and global multinationals, integrating data, AI, and digital platforms to redesign the customer lifecycle, unlock new revenue streams, and elevate unit economics.
Known as a decisive yet collaborative leader, I bring multicultural experience, strong boardroom presence, and the ability to unite cross‑functional teams around a clear strategic agenda. Fluent in multiple languages and comfortable navigating complex stakeholder environments, I work effectively with founders, investors, and government or sovereign stakeholders to shape strategy, de‑risk execution, and deliver measurable results.
Beyond my executive roles, I apply this experience to executive insight, travel intelligence, and luxury experience design, helping leaders operate with clarity, helping travellers navigate the world with purpose, and helping hospitality brands deliver emotionally intelligent, commercially powerful experiences. This work forms the foundation of the Executive Advantage Club, my advisory practice, and my experience‑intelligence ecosystem.
Personally
I was born and raised in Malta and now call Dubai home, after living in eight countries across Europe, Asia, and the Middle East. That journey didn’t just fill my passport; it shaped how I think. Moving between cultures taught me to be curious, adaptable, and comfortable around very different people and perspectives. It’s also why I understand travel, hospitality, and human behaviour at a deeper level than most.
The sea has been a constant thread through all those moves. Swimming is my reset, the place where I think clearly, recharge, and create space for whatever comes next. Travel and wine are two other long‑standing passions: discovering new cities, local neighbourhoods, and a good regional glass is my idea of a perfect day off. I’ve always valued the small rituals around those moments as much as the big adventures.
I’m also an avid reader with a particular interest in business, personal growth, and anything that helps me understand people better. And to balance that out, I’m a fully committed Harlan Coben fan — I’ve read every book he’s written. Across all of it, the travel, books, the constant learning, I try to approach life with curiosity, humour, and the belief that you can always reinvent the next chapter.