Luxury Experience Intelligence

Modern, behavioural, commercially linked experience design for hospitality and travel brands that want to operate at a higher level

Luxury has evolved. Guests have evolved. Expectations have evolved.
This practice exists to help hospitality brands evolve with them: intelligently, intentionally, and commercially.

A New Standard for Luxury Hospitality

Luxury today is defined by emotional intelligence, anticipation, and frictionless design, not scripted rituals or compliance checklists. Guests expect experiences that feel effortless, personal, and deeply human.

Luxury Experience Intelligence is my modern approach to evaluating and elevating hospitality experiences. It blends global executive travel insight, behavioural psychology, and commercial strategy to help brands deliver service that is emotionally resonant, operationally precise, and commercially powerful.

This is not mystery shopping.
This is experiential architecture.

What I do for Hospitality, Aviation & Travel Brands

  • A deep, narrative‑driven evaluation of your guest journey, from pre‑arrival to post‑stay, through the eyes of an executive traveller.

  • Behavioural and emotional mapping that identifies friction, missed opportunities, and moments that matter.

  • Insight into the psychology, expectations, and behaviours of high‑value travellers.

  • Helping teams deliver service that is warm, anticipatory, and commercially intelligent.

  • Designing the guest journey, rituals, and emotional touchpoints before doors open.

  • Identifying revenue opportunities across:

    • Ancillaries

    • Partnerships

    • Experiences

    • Loyalty

    • Digital touchpoints

    This is where experience meets margin.

Built for brands that deliver, or aspire to deliver, world‑class luxury experiences

This practice is designed for organisations across the luxury travel, hospitality, and experience ecosystem. If your ambition is to deliver experiences that feel effortless, intelligent, and unforgettable, this practice is built for you.

    • Luxury hotels & resorts

    • Boutique and design‑led properties

    • Branded residences & serviced apartments

    • Hospitality groups and portfolios

    • Pre‑opening teams and new developments

    • High‑end experience platforms

    • Curated travel companies

    • Destination management companies

    • Luxury tour operators

    • Experience‑led lifestyle brands

    • Premium airlines

    • First‑class and business‑class product teams

    • Private jet operators

    • Charter and fractional jet providers

    • VIP airport services & lounges

    • Chauffeur and executive mobility services

    • Yacht charters & maritime experience providers

    • Rail luxury experiences

    • Tourism boards

    • Destination marketing organisations

    • Government and sovereign entities shaping visitor experience

    • Membership clubs

    • Loyalty and rewards programmes

    • Premium credit card travel teams

    • Concierge services